In a significant move, Audi has announced it will shut down its Brussels factory by February 2025, marking the end of Q8 e-tron production. This follows a report from Reuters and an official update from Audi, revealing that the Q8 e-tron and Q8 e-tron Sportback will be casualties of the closure. The Q8 e-tron had been refreshed for the 2024 model year after its initial launch as the e-tron back in 2019.
Brussels Plant Shutdown and Q8 e-tron’s Fate
Audi’s Brussels factory is currently the sole production site for the Q8 e-tron, an electric luxury SUV that was first introduced as the e-tron in 2019. It was renamed to the Q8 e-tron following its 2024 update. Despite being well-received initially for its stylish design, spaciousness, and smooth driving experience, the Q8 e-tron has struggled to maintain its competitive edge as newer, more capable rivals entered the luxury electric vehicle (EV) market.
In a statement released on December 17, 2024, Audi confirmed the factory will cease production by February 28, 2025, and also mentioned that while the 2024 Q8 e-tron remains available in the U.S., a limited number of 2025 model-year vehicles may still be delivered as production plans are finalized.
Q8 e-tron vs. Increasing Competition
When the Q8 e-tron was introduced, it made a strong entry into the luxury electric SUV market, offering a range of up to 285 miles on a full charge for the standard model, and 300 miles for the Sportback variant. However, it now faces intense competition. For example, the BMW iX offers a range of up to 324 miles, and the Rivian R1S can go up to 410 miles on a single charge with its larger battery. Even the Tesla Model X, despite being older, still boasts a 335-mile range.
This decline in demand for the Q8 e-tron and the emergence of more efficient alternatives in the luxury EV space have led Audi to reevaluate its plans for the model’s future. Although Audi has yet to confirm any direct replacements for the Q8 e-tron, it is currently reassessing its timeline for transitioning to fully electric vehicles. In addition, Audi is considering extending its gas-powered offerings beyond its previously stated 2033 deadline. The automaker is working on a new generation of its gas-powered Q7, which could potentially serve as the sole option in Audi’s large mid-size SUV segment.
A Shifting Focus in the EV Market
With the production of the Q8 e-tron ending soon, Audi’s shift away from this particular model reflects broader changes in the EV market. The company is working to align itself with the evolving demands of consumers, focusing on more competitive models with longer range and improved performance. The future of Audi’s electric lineup remains uncertain, but the company is clearly committed to adapting its strategies to stay competitive in the rapidly changing automotive landscape.
source: car and driver
